Spirit FM
Posted on Friday, February 10th, 2006 at 14:50.
I learned unfortunate news that Spirit FM has cancelled the LiveWire. Spirit FM is following in the footsteps of the entire Christian music industry: irrelevancy. Instead of playing the game, Spirit FM sits in a holy huddle. The station is preaching to the choir. Their music selection does not reflect the rest of the mainstream radio market. No one except Christians listens to Christian radio because the music does not pleasure anyone not tone deaf.
The LiveWire and ZJAM provided a five hour period of music that related to the unchurched and the Christians who appreciated faith-inspired attempts at music. Spirit FM cancelled this segment with no plans for anything comparable. The broadcast area of Spirit FM is now huge. Unfortunately, the station is a lost cause.
Please call Spirit FM (1-800-774-9798) and voice your concern. Tell them I sent you.
Worthwhile reading: Revolution by Scott Hawk
What can you say, though? Christianity is now a niche market. There just isn’t the return from that group (Christian youth) as there is from their wealthy grandparents. So long, LiveWire. So long, SpiritFM.