Switch Response
Posted on Saturday, September 7th, 2002 at 23:50.
Interviews
Sept 13, 2002: Interview with a Mac Switcher: Jeremiah Cohick at OSNews
Sept 28, 2002: Interview on MacTeens.com Radio
Oct 8, 2002: TMO Interviews Jeremiah Cohick, TV Spokesperson, Switcher & Former Mac-Basher by Bryan Chaffin at The Mac Observer
Oct 23, 2002: Photoshop User Jeremiah Cohick in Focus by Richard Gough at DigitalPhot.net
Oct 30, 2002: Interview on Your Mac Life
Dec 19, 2002: Digital Hub Celebrity by Andrew Wilkinson on MacTeens.com
Jan 23, 2003: Interview on Your Mac Life
Jan 25, 2003: Interview on C|Net Radio, Inside Mac
Overheard
Sept 7, 2002: New ‘Switch’ ads on Apple’s Web site by Peter Cohen at MacCentral
Reformed Mac hater Jeremiah Cohick joins the youth brigade as he talks about being the only Mac user in his PC-using household.
Sept 9, 2002: Mac Journals
Special bravery consideration has to go to students Jeremiah Cohick and Hamilton Morris. Neither fits the stereotype of a football player or a sitcom student – both look somewhat nerdy and talk about technology while smiling, which to the Kool Kids will undoubtedly mean “fresh meat.” Cohick is a reformed Mac basher who says, ‘Get out of your Windows world! It’s not worth it!’
Sept 9, 2002: Apple Posts New Switch Ads With Hard(er) Hitting Themes by Bryan Chaffin at The Mac Observer
Jeremiah Cohik offers our favorite new Switch commercial. Mr. Cohik [sic] is a young man who starts off by saying ‘I used to bash Macs, but that was more a move out of ignorance,’ a theme that many long-term Mac users will recognize from their own daily-interactions with PC users. It’s also a theme that will strike a chord with many a potential Switcher watching the commercial. At the end of the spot, he extols ‘Get out of your Windows world! It’s not worth it!’ This spot seems to be aimed at young people, and in a much different way than the now super-popular Ellen Weiss ads.
Sept 28, 2002: Mac Journals
First off, a long overdue apology to Apple “Switch” commercial star Jeremiah Cohick. In describing the newest television commercials, we wrote neither Cohick nor iPod praising Hamilton Morris (the director’s son) “fits the stereotype of a football player or a sitcom student – both look somewhat nerdy and talk about technology while smiling, which to the Kool Kids [of the press] will undoubtedly mean ‘fresh meat.’” Cohick told MWJ, “I know that I won’t appear on the cover of Men’s Health Magazine, but (with the exception of the horizontally stretched picture of my on the click-to-load QuickTime movie) saying that I look nerdy is just wrong. I’m way kewler than the iPod kid! Are you sure you didn’t mean to write geek instead of nerd? Geek knowledge is good, dressing nerdy is just wrong.” We stand corrected.
Oct 28, 2002: Forbes Magazine
Check page 60. While the picture is me, the commentary is about Hamilton Morris
Oct 30, 2002: MacCentral summary of Your Mac Life
December 2, 2002: As the Apple Turns
None shall escape the wrath of the Goatee of Endless Doom
December 19, 2002: Wall Street Journal
January 13, 2003: Impressions From My First Macworld by Nancy Carroll Gravley at The Mac Observer
Jeremiah [Cohick] and Alex [Schoknecht] are both charming young men who knew more about computers at age 5 than I will ever know. If you are unfamiliar with the switch ads you can see them at Apple’s Switcher Web site .
Blogged!
(found using various search engines)
Sept 8, 2002: Naladahc.com
Um. Well. I’d switch to Unix, Linux, or BeOS. Hell, I’d switch to Windows 3.1 if Jeremiah Cohick tells me to. OBEY Jeremiah Cohick!!! OBEY!!! I think I may need to start a Jeremiah fan club.
Sept 9, 2002: Encomium
Cohick… Jeremiah Cohick
Even if you loathe Apple with a vengeance (for which we truly are sorry, for your sake) — you’ll have to admit that they have really hot commercials ;-)
Sept 11, 2002: Daniel Petree
Jeremiah Cohick’s Switch commercial brings a unique eyebrow lifting sensation to Apple’s latest advertising campaign. I think most of you will understand my comments after watching the commercial twice…okay, maybe three times.
Sept 18, 2002: Brian Tiemann
And don’t miss student Jeremiah Cohick, who used to be a Mac basher (out of ignorance, he admits with a guilty grin), but who after using OS X has become a missionary with the zeal of one who feels as though he must do penance for his unwarranted sneering in the days before he took up his teacher’s challenge to consider using products that didn’t have the Microsoft logo on them (I love the irony of how the vicious l33t rebels insist upon the institutional choice, as though it were the gospel of the anarchist or something).
Weird, yet kewl, Stuff
DV Graphics Switchers Icon Set
I’ve always wanted to be a cultural icon. :-)
MWSF 2003: Uncut and Uncensored
Weird, yet so rad.
DrewHamlin.com
Everyone needs this application
Fellow Switchers Online
Aaron Adams
Janie Porche
